Our newest advertisng instrument is our newsletter. Here's how it works:
Across our site there are about 100 places where our visitors, (10,000 a day), have the opportunity to sign up for our e-mail newsletter...or "E-zine". Every two weeks we send our e-zine to them spotlighting different sections of the state, news about what's going on, where to stay, what to do, etc.
Currently over 1,000 people receive this newsletter and they are signing up at a rate of about 6 new people a day. And remember...these are QUALIFIED LEADS...people who are asking for this information.
Interspersed throughout the newsletter are advertisements. These advertisements contain 25-35 word descriptions of different Pennsylvania businesses, products, etc. and thay have HOT LINKS. As the person is reading the newsletter, if they like the "advertisement" they can IMMEDIATELY click on the link, right from their mail, and they end up at the advertisers website. THIS IS FAST BECOMING THE MOST POWERFUL WAY ON THE INTERNET TO DRIVE PEOPLE TO YOUR WEBSITE.
How much would it cost you to buy a mailing list with several thousand good addresses on it? $30.00? $40.00? How much would it cost to send your brochure out to 1000 people? $330.00?? Try our newsletter advertisement for $25.00. That's right...$25.00. With the current number of people on our list that is about .02¢ per person. Try it today and watch what happens! We now accept credit cards with our secure server. |
